This is the official release from the Boston Athletic Association on Bank of America becoming its first presenting sponsor of the Boston Marathon, which was announced today, Monday, March 27, 2023.
Bank of America to be Presenting Partner of the Boston Marathon
Beginning in 2024, the Boston Athletic Association and Bank of America will partner on all B.A.A. events and programming, marking the next great era of running.
BOSTON – The Boston Athletic Association (B.A.A.) announced today Bank of America will be the presenting partner of the Boston Marathon® beginning in 2024. The world’s oldest annual and the most historic marathon has teamed up with one of the world’s leading financial institutions on a decade-long agreement, which will extend far beyond the finish line of the annual Patriots’ Day event.
“We embark on the next great era for running in Boston and around the world with Bank of America as our partner in all that we do, most notably the Boston Marathon.
“With alignment in values and commitment to both communities and leadership, we’ll work together to enhance one of the world’s great participatory sporting events. Bank of America will partner with us at every stage to grow, broaden and innovate new pathways in running,” said Jack Fleming, President and CEO of the B.A.A.
This is Boston – The Boston Marathon presented by Bank of America from Boston Athletic Association on Vimeo.
“We are privileged and honored to partner with the B.A.A on this next leg of the journey for the historic Boston Marathon,” said David Tyrie, Chief Digital Officer,
and Chief Marketing Officer for Bank of America. “Through this partnership, we will broaden our ability to help communities around the world thrive, creating a positive impact for small businesses, charities, runners, and teammates on race weekend and throughout the year.”
L to R: B.A.A. President and CEO Jack Fleming, Boston Mayor Michelle Wu; 2018
Boston Marathon champion Des Linden;
President, Bank of America, Massachusetts
Miceal Chamberlain; and Chief Digital Officer and Chief
Marketing Officer, Bank of America
David Tyrie, photo courtesy of Francis Ramirez
Central to Bank of America’s presenting partnership of the Boston Marathon are its four core values: deliver together; act responsibly; realize the power of its people; and trust the team. The…
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