BEGINNING IN 2024, BOSTON ATHLETIC ASSOCIATION AND BANK OF AMERICA WILL PARTNER ON ALL B.A.A. EVENTS AND PROGRAMMING, MARKING NEXT GREAT ERA OF RUNNING
BOSTON – The Boston Athletic Association (B.A.A.) announced today Bank of America will be the presenting partner of the Boston Marathon® beginning in 2024. The world’s oldest annual and most historic marathon has teamed up with one of the world’s leading financial institutions on a decade-long agreement, which will extend far beyond the finish line of the annual Patriots’ Day event.
“We embark on the next great era for running in Boston and around the world with Bank of America as our partner in all that we do, most notably the Boston Marathon.
“With alignment in values and commitment to both communities and leadership, we’ll work together to enhance one of the world’s great participatory sporting events. Bank of America will partner with us at every stage to grow, broaden and innovate new pathways in running,” said Jack Fleming, President and CEO of the B.A.A.
“We are privileged and honored to partner with the B.A.A on this next leg of the journey for the historic Boston Marathon,” said David Tyrie, Chief Digital Officer and Chief Marketing Officer for Bank of America. “Through this partnership, we will broaden our ability to help communities around the world thrive, creating positive impact for small businesses, charities, runners, and teammates on race weekend and throughout the year.”
Central to Bank of America’s presenting partnership of the Boston Marathon are its four core values: deliver together; act responsibly; realize the power of its people; and trust the team. The B.A.A. shares these principles in its mission of promoting a healthy lifestyle through sports, especially running, and focuses on connecting with participants, volunteers, community members, and supporters throughout the year. As a running and community leader, the B.A.A. will work hand in hand with Bank of America to bring the Boston Marathon’s impact and reach to new heights—both on a national and global scale—in the years ahead.
“The Boston Marathon is one of the most iconic and beloved events our City holds all year, bringing tens of thousands of people together to enjoy Boston,” said Mayor Michelle Wu. “We as a City are grateful to John Hancock for their many years of support, and look forward to building a new partnership with Bank of America and the Boston Athletic…
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