This is an interview that I did the Brett Schumacher, Chief of Operations at Global Athletics & Marketing. GAM puts on New Balance Indoor, manages adidas Atlanta Games and manages USATF NYC Grand Prix, plus manages 120 plus athletes in global sports.
I have worked with GAM for over two decades. I love this guy. Brett and his team make the meets alive and are responsible for the athletes getting to meets, training, racing, and getting out of the event. There are so many people involved in putting on this great sport.
I saw Brett and his lovely wife, Deb, last December. One of the most soft-spoken guys I have ever met, but also one of the most hard working. I will see Brett this week in Boston at the New Balance Indoor Grand Prix.
Why am I reposting this? Because any event you go to has a crew behind the scenes who make the sport come alive for you. That is what Brett and his team do at the NB Indoor Grand Pix.
From RunBlogRun Archives.
Reposted May 16, 2018
Original post, June 30, 2017
This interview was done with Brett Schumacher, Chief of Operations at Global Athletics and Marketing, on June 2, 2017, hours before the first of the two events that comprise the GAM events. We wanted our readers to appreciate the complexity of events that combine old and new schools in athletics. At this time, GAM was putting on a two-day event in Boston, the Adidas Boost Boston Games.
The event has now moved, post-pandemic, to Atlanta and is now called the Adidas Atlanta Games. The outdoor event, street games is unique in North America.
The adidas Boost Boston Games is in its second year, and it was a huge improvement on the first year. This is the future of the sport, bringing the events to the fans. The building and taking apart of the street track, all in 48 hours, is a major feat.
Special thanks to The Shoe Addicts for video recording and production.