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Jim Weber Steps Down as CEO, Dan Sheridan Moves up to CEO, Matt Dodge takes COO Position, An Ending of an Era at Brooks

Jim Weber Steps Down as CEO, Dan Sheridan Moves up to CEO, Matt Dodge takes COO Position, An Ending of an Era at Brooks

This is an homage to two of my favorite people, Jim Weber and Dan Sheridan. Brooks is sending a huge message that they can survive and prosper after Supply Chain nightmares, seamlessly change leadership at the top, and continue to build the Brooks brand. 

Jim Weber Steps Down, Dan Sheridan Moves Up, An Ending of an Era at Brooks, 

Jim Weber joined Brooks in 1999 and was named CEO in 2001. He has led the brand for 23 years, growing it from $100 million to $1.5 billion in sales. Now, he is stepping down, as Dan Sheridan is moving to CEO. Matt Dodge, who managed the Europe/Middle East and Asia business, is moving to COO.

Dan Sheridan also began at Brooks 1999 as a tech rep and rose to COO in 2019. As of April 26, 2024, Dan Sheridan will be the new CEO, as announced by Brooks yesterday. As Footwear News noted, “The End of an Era.” However, Brooks is showing that it can build on two-plus decades of growth with new leadership that is keenly aware of the unique needs of his brand.

Jim Weber, first-time author, Running with Purpose, CEO of Brooks Running, photo courtesy of Brooks Running

Jim Weber came to Brooks, a banker and running geek. Jim loved running. One of the first things they did was end a relationship with Brooks’s largest client, about 11 percent of the business. The thing was, Jim is a business report whisperer; he reads financial reports like some people read the sports page, and he can find coverage ( or B.S., as we say in most places) quite easily. Jim Weber is a Sherlock Holmes (Benedict Cumberbatch version) with the mysteries of subterfuge found in some financial pages.

The problem was that the client was outside of where Brooks was running and had its happy spot. When Weber first took over, the Brooks brand was in crisis and near bankruptcy. It had had one crisis after another; Weber took it from the maelstrom of failure to the pinnacle of success.

Then, there is the Minnesota thing. People from the Midwest are some of North America’s most excellent and eccentric. Never underestimate a Midwesterner. They may be goofy, but they get up two hours before you do to figure things out, enjoy that cup of coffee, and maybe even get in their run.

Jim Weber also thrived on the challenges of his job. His approach to building Brooks and his attention to even the nerdiest of details gave Brooks the distinction in the business of not being too big to know that Brooks needed the retailers more than the retailers required Brooks. For two-plus decades,…

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