Athletics News

Kia America becomes Official Automotive Partner of the 2024 Los Angeles Marathon

Kia America becomes Official Automotive Partner of the 2024 Los Angeles Marathon

Look, races need an official auto sponsor; KIA is a fun brand, doing some cool cars (My brother has had a KIA for a dozen years), and didn’t you love the KIA commercial with those soulful mice? KIA is now the automotive sponsor for the 2024 LA Marathon, presented by ASICS. Join 26,000 runners on LA Marathon weekend, touring the City of Angels or watch it on! 

KIA is a wonderfully progressive auto company that is looking to do good things in the City of Angels.

Kia America becomes Official Automotive Partner of the 2024 Los Angeles Marathon

Kia EV9 Pace Vehicle to lead 26,000 runners from Dodger Stadium to Avenue of the Stars this Sunday, March 17


LOS ANGELES, CA (March 14, 2024) – The Los Angeles Marathon presented by ASICS today announced Kia America as Official Automotive Partner & supporting sponsor of the Los Angeles Marathon Sustainability Program ahead of the 39th annual event.


“We are grateful for Kia America’s support of the Los Angeles Marathon and our sustainability program,” said Murphy Reinschreiber, Chief Operating Officer of The McCourt Foundation. “Kia is a brand built on movement and inspiration – nouns that match our participants and communities of this event so well. Kia’s dedication to providing sustainable mobility aligns with our mission of empowering communities to build a healthier world and we look forward to a successful partnership.”


On March 17, 2024, the Los Angeles Marathon presented by ASICS will welcome over 26,000 registered runners along the 26.2-mile Stadium-to-the-Stars Course starting at Dodger Stadium and finishing near Avenue of the Stars in Century City. This year’s field size will be one of the largest in the race’s 39-year history.


Kia is driving forward with sustainable mobility solutions and is focused on crossing the finish line first in the global EV market. The Company is gearing up to expand its current lineup of nine electrified vehicles to a full line-up of 11 models by 2025.  The Kia EV9 was named North American Utility Vehicle of the Year™ by the North American Car of the Year (NACTOY) jury and won ‘Best EV’ in the 2024 Motorweek Drivers’ Choice Awards.


“Kia America is thrilled to support The Los Angeles Marathon Sustainability Program as we establish Kia’s position as a sustainable mobility service provider,” said Steven Center, COO & EVP of Kia America. “The Los Angeles Marathon Sustainability Program reflects Kia’s recognition of the…

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