This is my daily chat with #RunBlogRun viewers and track fans on track & field!
This is #coffeewithLarry for Monday, April 8, 2024!
Coffee with Larry is sponsored by JAMBAR, the Original Organic Artisan Sports Energy Bar founded in 2021 by Jenny Maxwell.
You can find JAMBAR at www.jambar. Chock full of organic ingredients, made in small batches in Northern California, with 34 grams of carbs and 10 grams of protein, sweetened with maple syrup, JAMBAR should be your sports energy bar.
Please use code LARRY15 for a 15 % discount for coaches, athletes, and fans! Please support the brands that support our sport. Please go to www.jambar.com,
#jambar, #partner, #CoffeewithLarry, #sportsenergybars, #organicartsansportsenergybars,
Our topics:
1. The Boston Marathon is one week away, April 15, 2024, at www.bostonmarathon.com.
2. This is the first year of Bank of America sponsorship, which replaced long-time sponsor John Hancock, who began in 1986 and ended in 2023. They have created controversy by including their names on the finisher’s medals.
3. RunBlogRun’s thoughts: Well-meaning but poorly managed. Finishers medals at Boston are HUGE. They should not be anything more than traditional. Remember, runners are creatures of habit. Boston marathoners are the most eccentric in our sport in many ways (not a negative).
3. The NYC Marathon has 165,000 applications this year, which speaks to the sport’s health.
4. The weekend features the Schneider Electric 2024 Paris Marathon, https://www.schneiderelectricparismarathon.com/en/
5. ASICS is doing a very cool event. Obviously, they spent money to do it right, so why are there no promotions? It is not just ASICS; most brands have little or no clue how to promote their events.
6. Events like ASICS speed races are glorified as intramural events; if they want to attract consumers, they need to find a way to reach them.
7. The number of boys under 9 minutes for the 2024 Arcadia Invite reached 69 this year. It’s just insane.
8. Adidas is having its 4th adiZero Festival on April 27, 2024! They promote their event, and here is the YOU YouTube channel (1.27 million followers). This is how to promote an event: https://www.youtube.com/watch?v=N6qaeYOI77c
9. Most events have little or no promotions. Any more. Why spend millions for a couple thousand to watch? The destruction of running print media…
CLICK HERE to Read the Full Original Article at runblogrun…