PUMA PROJECT3 runners smash almost three hours off their records and win more than £58,000 in prize money!
Fresh off the back of the success at the Boston Marathon, PUMA’s Project3 participants made waves as they shaved a combined 2 hours, 51 minutes and 19 seconds off their collective personal best times at the 2025 London Marathon.
Ninety runners from nine countries raced across the capital wearing the newly launched Fast-R NITRO™ Elite 3, producing staggering results in the process.
A total of 39 runners set a personal best, with 23 of them besting their previous best by over three minutes, making them eligible for a $3000 cash prize from Puma. In total, PUMA will pay out $78,000 to Project3 runners.
It was a day to remember for Lucy Jones, who finished first in the mass participation field, recording a time of 2:30:23, while knocking a mindblowing 22 minutes and 31 seconds off her previous marathon record. This result means she will take home a total prize of $9000 as the fastest Project3 female, breaking her previous record by more than three minutes and being the Project3 runner with the biggest time improvement.
Lucy Jones
The fastest male runner, Kevin Salvano, completed the course in 2:13:03, finishing 18th overall.
Kevin Salvano
Reid said: “I went off at 2:33 pace, found a nice rhythm and got to the halfway point feeling allright. Then when I got to 20 miles feeling good, so I said, ‘right, let’s close it’. I’m so happy with the new PB. I wasn’t running competitively last year, was a bit naïve and went out too hard, which wasn’t as fun. I knew if I ran smarter, I could take some time off my PB, but I really didn’t expect that at all. The Fast-R NITRO™ Elite 3 were unbelievably quick, they suit me really well.”
Another athlete recording a personal best in the new Fast-R shoes was Christa Cain of the Isle of Man. With a 2:37:25, she also recorded a new women’s Isle of Man record.
The shoes have recently been the subject of a study, where results indicated they could be up to 3.15% more efficient than competitor supershoes.
In January, PUMA launched Project3, a first-of-its-kind global running program that offered participants of the 2025 Boston and London Marathons the opportunity to experience life as a professional athlete and trial the Fast-R NITRO™ Elite 3, with the chance to bank huge performance-based cash prizes.
Early this week, Puma Project3 runners achieved more personal bests at the…
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