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CHARLOTTE, N.C. (theACC.com) – The Atlantic Coast Conference launched today the third year of its ACCOMPLISH GREATNESS brand campaign, a celebration of the league and its member schools’ achievements in both athletics and academics.
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This year’s creative strategy, developed in partnership with Wasserman – the global sports, music and entertainment company – spotlights ACCOMPLISH GREATNESS: ACC ICONS, an innovative and collectible campaign that brings the personality, pride and tradition of the league to life. Each of the ACC’s 18-member schools is represented by a custom-designed bobblehead, showcasing not just the unforgettable highlights but the character, culture and values that make the conference and its schools such a significant part of the college landscape.
“The first two years of ACCOMPLISH GREATNESS have served the ACC incredibly well, and we greatly appreciate our continued partnership with Wasserman,” said ACC Commissioner Jim Phillips, Ph.D. “ACC ICONS is a creative and engaging way to showcase what makes the ACC and our world-class institutions so special.”
“The ACC ICONS series was designed to push creative boundaries and shape conversations by blending nostalgia, fandom and culture,” said Danny Nunez, Chief Creative Officer for Wasserman’s creative group. “We’re thrilled to have continued our partnership with the ACC to reimagine this tentpole campaign, and the result is a collection that resonates across the sports and entertainment landscape – going beyond a commercial and becoming a moment.”
ACC ICONS will include TV and social media creative, digital media promotion and school-specific campaign design assets for each member school. ACCOMPLISH GREATNESS will begin its rollout this weekend, coinciding with the ACC kicking off Week 1 of the college football season with 16 games in five days, and will continue with future assets throughout the year.
Launched in August 2023, ACCOMPLISH GREATNESS has become a signature brand platform for the ACC, reinforcing its…
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