Coffee with Larry, Episode 767, July 15, 2025, Talking about the business of running

This is my daily chat with #RunBlogRun viewers and track fans on all things track & field!

This is #CoffeewithLarry, Episode 767, July 15, 2025, Talking about Footwear and Sports Marketing

1. Without an iconic shoe, like the Saucony Hurricane, Brooks Ghost, adidas Villanova, NIKE Pegasus, brands have a hard time.

2. Sports marketing is supposed to build up the story around a brand, some works, some does not. #DanandDave by #Reebok comes to mind.

3. There is little differentiation between brands today, part of that is the demise of print platform. The combination of print, digital social and podcast builds brands, but much of enthusiast print in US has been destroyed by brands no longer supporting the iconic magazines in their cultures. The running culture likes competition and competition elicits better running shoes.

4. The people in sports marketing that I have met love the sport, or they do not survive.

See you tomorrow on Coffee with Larry!

Sponsors:

OMIUS is the cooling technology company, who makes headbands, visors and hats with cooling pods that keep you cool in hot and humid weather, find out more at www.omius.io

Brooks sponsors www.RunningNetwork.com and www.RunBlogRun.com, which they have since 1990. Find out more at www.brooksrunning.com

NIKE supports the #NIKEPreClassic, since 1978 and helped #RunBlogRun in their goal of covering the 50th NIKE Pre Classic. Find out more on NIKE at www.nikerunning.com