adidas creates NIL Network for UW Student-Athletes

Beginning Fall 2022, all eligible University of Washington student-athletes will have the opportunity to become a paid affiliate brand ambassador for adidas. 

Announced today, adidas will become the first major sports brand to unveil an equitable and inclusive NIL network in support of student-athletes at D1 partner schools.  The program is expected to reach more than 50,000 NCAA student-athletes across 109 D1 universities nationwide.

 

adidas NIL Network pillars

Accelerating Inclusivity through NIL Opportunities Available to All, Not just a Select Few – adidas believes that sport has the power to change lives, and we are ensuring that all eligible student- athletes including women, non-binary, and trans athletes have the ability to participate in this network as part of our commitment to both accelerate equality, and create new opportunities during their time as student-athletes.

Celebrating Inclusion and Equity – Starting with ‘More is Possible’ athlete shirts at March Madness, adidas and our partner schools are committed to becoming a leader in driving inclusivity for all athletes and creating a more equitable environment for student athletes both now and for 50 more years to come.

Reimagining the Future of College Sport – adidas and our partner schools are inspiring the next generation of student athletes to continue to push boundaries and strive for change – shaping a better future for all athletes at all levels.